CHAKKI FRESH ATTA WITH FIBER, NUTRITION & VITAMINC

Whole wheat flour based Chapatti’s / Rotis/Flat Breads is one of the most consumed staple cereals in India.

Though Eastern and Southern India are traditional Rice eating regions, but the changes of lifestyle  and late evening dinner has trended towards consuming Roti’s during dinner time.

Wheat, a gift from Mother Nature,with its inherent fibre & protein makes it a wonderful satiety  plus energy giver and the all important low on glycaemic index .

After consuming Roti’s one gets a feeling of lightness in the stomach, easy digestible, no bloating of stomach causing flatulence.

Households in the Urban and Semi- Urban areas are slowly but steadily moving towards branded Chakki Fresh Atta.

Convenience, Safety, Nutritous and Wholesome Atta is what the consumers desire. They have been getting the same.

It is along the same lines that I B Food Solutions, a speciality flour solutions company, is introducing a different approach to the Atta World.

It needs a space in your family as a trusted, reliable, and caring member of all age groups.

Nutrition Needs in youngsters, ease in digestion in elders and boosting immune system in the Young adults is a proposition that IBFS brings in in their Atta.

The selection of whole wheat kernels(no wheat kernel is broken, causing enzymatic activity to degrade the wheat protein), organic harvesting, cool grinding process in a traditional manner but with sync in the latest technological methods.

The cool grinding is an all important process since any heat generated in the system will denature the proteins and almost mask the beautiful taste of the Roti. It’s the yearning for the taste that our Senior Relatives looks for, every time, they are served with hot Roti’s from the Tawa.

An Human adult requires around 2000 Kcal of nutrition per day from his daily meals. The contribution of protein and fibre requirement per day comes to 50gms and 25gms per day respectively.

Off course, we have Dairy, Lentils ( Daal), Vegetables, Egg, Fish and Chicken but the main Cereal is Roti which is a necessity. Its like our Mother, who remains in the background, but take care of all our needs.

Proteins from other sources come in but if a   Atta can be tailored which can take care of a human’s  requirement of Protein and Fibre per day, then the health of the family is easily taken care off.

 Also, looking into the changed scenario post Covid -19, more changes in lifestyle will be seen. 

People would work online and thus sedentary lifestyle. This will result in changes in diet patterns, flatulence, constipation and bloating of stomach. The most important will be mood variations, because the all important nutrition needs of a human adult will be low on target.

With the level of immunity which needs to be boosted plus the requirement of protein and fibre,  post Covid -19, IBFS is offering a blended Atta which is fortified with Protein, Fibre and Vitamin C.

This Blended Atta will be functionally and dietary superior to any other brands in the market place. The most important functional effect is the softness of Rotis even after prolonged storage at ambient temperature. It will be easy on the usage and great on taste bring out long lost memories of yesteryears.

In India, we have households which for their quality, nutrition, hygiene needs bring their own wheat and grind  at home. For this sector, IBFS shall market the concentrated version of the fortified mix of Protein, Fibre and Vitamin C. This can be admixed into their flour (for example 500 g in 2 kg flour). This would take care of the families nutrition needs in the changed world scenario.

Let us be part of your diet and a trusted family member which ushers in lots of sunshine and bliss each passing day.